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NEW YORK CITY, NEW YORK / ACCESS Newswire / October 1, 2025 / Laser Photonics Corporation (NASDAQ:LASE) (“LPC” or the “Company”), a global leader in industrial laser systems for cleaning and other material processing applications, and an esteemed client of New to The Street, today announced it has closed its previously announced at-the-market private placement (under NASDAQ rules), first disclosed on September 26, 2025.

The financing included:

• 1,098,902 shares of common stock at a purchase price of $3.64 per share

• Series A warrants to purchase up to 1,098,902 shares of common stock at $3.40 per share

• Series B warrants to purchase up to 1,098,902 shares of common stock at $3.40 per share

The transaction generated gross proceeds of approximately $4 million, before deducting placement agent fees and offering expenses.

Wayne Tupuola, CEO of Laser Photonics, commented:

“This capital raise strengthens our balance sheet and provides a resource to accelerate integration and growth from our recent CMS and Beamer acquisitions. These businesses open up new high-value markets for Laser Photonics, and we’re excited to scale their impact within our broader platform. With this funding, we are better positioned to drive sales, expand our pipeline of strategic opportunities, and continue executing on initiatives that we believe will enhance shareholder value.”

Vince Caruso, Co-Founder and CEO of New to The Street, added:

“Laser Photonics continues to prove itself as an innovative leader in industrial laser technologies. Their ability to attract strong investor support underscores both the market demand for their solutions and the confidence in their long-term growth strategy. At New to The Street, we’re proud to showcase Laser Photonics’ story across our national TV broadcasts, YouTube channel, and iconic billboards-bringing this kind of momentum directly to the investment community.”

The warrants are exercisable immediately upon issuance. Series A warrants will expire five years after the effective date of the resale registration statement, while Series B warrants will expire eighteen months after that date.

H.C. Wainwright & Co. acted as the exclusive placement agent for the offering.

The securities were offered in a private placement to accredited investors under Section 4(a)(2) of the Securities Act of 1933 and Regulation D. Accordingly, the securities and underlying shares are restricted and may not be offered or sold in the United States absent registration or a valid exemption. Pursuant to a registration rights agreement, the Company will file registration statements with the SEC covering resale of the securities.

About Laser Photonics Corporation

Laser Photonics Corporation (NASDAQ:LASE) is a leading global developer of industrial and commercial laser technologies for cleaning, cutting, engraving and marking. Its CleanTech product line is the industry’s only 100% environmentally friendly industrial laser cleaning solution, with applications across aviation, aerospace, automotive, defense/government, energy, maritime, and space exploration sectors.

Through the acquisitions of Beamer Laser Systems and Control Micro Systems (CMS), LPC has expanded into pharmaceutical, semiconductor, and broader industrial manufacturing markets. Its strategic partnership with Fonon Technologies includes co-development of Laser Shield Anti-Drone (LSAD) defense systems.

For more information, visit https://laserphotonics.com.

About New to The Street

New to The Street (NTTS) is the premier multi-platform financial media brand, reaching millions of investors weekly. For over 15 years, NTTS has delivered in-depth corporate profiles and executive interviews as sponsored programming on Fox Business and Bloomberg Television, while growing one of the largest financial YouTube channels with 3.5M+ subscribers.

NTTS combines long-form TV with nationwide commercials, digital distribution, outdoor billboard dominance in Times Square and NYC’s Financial District, and consistent earned media pickups across ABC, NBC, and CBS affiliates. Esteemed clients include Goldman Sachs, Ford Motors, KITON, FLOKI, IMG Academy, PetVivo, and Laser Photonics.

Media Contact; Monica Brennan@NewtoTheStreet.com

SOURCE: New To The Street

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NEW YORK CITY, NY / ACCESS Newswire / October 1, 2025 / New to The Street, a leading financial news and multi-platform media brand, today announced a comprehensive media partnership with TokenFi, the real-world asset tokenization platform. The agreement includes long-form televised interviews, national TV commercials, and iconic digital billboard placements in Times Square and across New York’s financial district.

Through this collaboration, TokenFi will showcase its mission to revolutionize tokenization and simplify asset launches for global investors. The campaign leverages New to The Street’s unmatched reach across Fox Business and Bloomberg Television, its 3.5M+ subscriber YouTube channel, and outdoor dominance with Reuters and Nasdaq billboards.

Vince Caruso, Co-Founder and CEO of New to The Street, commented:

“TokenFi represents the future of accessible, user-friendly tokenization. By combining our nationwide broadcast presence with our digital and outdoor media assets, we are delivering TokenFi’s story to millions of investors across every major channel. This is exactly what New to The Street does best-transforming innovative companies into household names.”

The TokenFi series begins October 2025 with features airing in primetime across Fox Business and Bloomberg Television. Complementing TV exposure, dedicated digital campaigns and outdoor media activations will ensure TokenFi’s visibility across both institutional and retail investor audiences.

About New to The Street

New to The Street (NTTS) is the premier multi-platform financial news and media brand, reaching millions of investors weekly. For over 15 years, NTTS has been producing in-depth corporate profiles and executive interviews as sponsored programming on Fox Business and Bloomberg Television, alongside its fastest-growing financial YouTube channel with 3.5M+ subscribers.

NTTS combines long-form TV, digital distribution, outdoor billboard dominance in Times Square and NYC’s Financial District, and predictable earned media pickups across ABC, NBC, and CBS affiliates. With a client roster that includes Goldman Sachs, Ford Motors, KITON, FLOKI, IMG Academy, PetVivo, and many more, NTTS stands as the only financial media platform delivering comprehensive, predictable, and scalable investor visibility at national and global levels.

About TokenFi

TokenFi is a next-generation platform for crypto and asset tokenization, enabling users to launch or tokenize assets effortlessly. TokenFi is committed to revolutionizing the trillion-dollar tokenization industry by offering a user-friendly interface that requires no coding expertise.

Website: https://tokenfi.com
Twitter: https://twitter.com/tokenfi

About FLOKI

FLOKI is the people’s cryptocurrency and utility token of the Floki Ecosystem. FLOKI aims to become the world’s most well-known and most used cryptocurrency and intends to achieve this ambitious goal through a focus on utility, philanthropy, community, and marketing. FLOKI currently has 550,000+ holders and a strong brand recognized by billions worldwide due to its strategic marketing partnerships.

Website: https://floki.com
Twitter: https://twitter.com/RealFlokiInu
YouTube: https://www.youtube.com/@FlokiOfficial
Telegram: https://t.co/vBZd3lbFQK
Instagram: https://www.instagram.com/floki_crypto/
TikTok: https://www.tiktok.com/@floki_crypto
Discord: https://discord.com/invite/floki
Facebook: https://www.facebook.com/groups/290420602797109/?ref=share
Reddit: https://www.reddit.com/r/Floki/
Twitch: https://www.twitch.tv/officialfloki

Media Contact: Monica Brennan Monica@NewtoTheStreet.com

SOURCE: New To The Street

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Groundbreaking collaboration has been shortlisted for the 2025 Sport+ Positive Awards

HARMONY, PA / ACCESS Newswire / October 1, 2025 / Laykold®, the largest provider of tennis courts in the world and the Official Court Surface of the U.S. Open, is being recognized for a groundbreaking collaboration with RecycleBalls, a pioneering nonprofit dedicated to reducing tennis ball landfill waste through reuse and recycling. Every year, over 150 million tennis balls are used in the U.S., and nearly all go to waste after just a few hours of play. Through their exciting partnership, Laykold® and RecycleBalls have created a new recycled materials supply chain that will prevent 2.1 million tennis balls from ending up in landfills by transforming tennis waste into high-performance courts across North and South America. Their innovative alliance has resulted in the two companies being shortlisted for the 2025 Sport+ Positive Awards in the “Purpose-Led Partnership with a Non-Profit” category.

“This is more than a materials story,” said Dave Wheaton, Sales Director at Laykold®. “We’re collaborating, designing, and innovating together. These are premium courts, created to meet the highest performance standards for the players who made this possible.”

Together, Laykold® and RecycleBalls have created an end-to-end circular supply chain that crosses both private and public facilities, events, and players for impact from grassroots to Grand Slams.

What makes this partnership unique is that it’s powered by over 2,000 volunteers, tennis clubs, and players across the U.S. and Canada. More than 250,000 pounds of tennis ball material are being repurposed into Laykold® courts, ranging from public parks to elite tournaments.

“Every ball tells a story,” said Erin Cunningham, CEO of RecycleBalls. “From the moment it’s tossed for a warmup to the last serve of the match. It’s touched lives. This partnership means those balls don’t just disappear. They come back as part of the very surface we play on. Together, we created a new supply chain and changed the whole system. We’re honored to have this effort recognized and be included alongside the other incredible initiatives that are pushing sport to be a force for good.”

Laykold court surfaces are manufactured by Advanced Polymer Technology (APT). The only court surface manufactured to ISO 14001:2015 Environmental management and ISO 9001:2015 Quality Management standards on three continents.

Laykold® and RecycleBalls are the only racquet sports organizations to be recognized across the field of nominees. Winners will be announced at the Sport Positive Awards in London on October 7. Learn more about the combined efforts of Laykold® and RecycleBalls at www.laykold.com/news/recycleballs-erin-cunningham.

About Laykold®

With the world’s biggest installation network and almost a century of inventing and reinventing high-quality tennis surfaces, Laykold® is known for pace precision, sustainability, advanced force reduction technology, and the best UV and color stability. Laykold® court surfaces are not just designed to meet the demands of professional athletes but also provide a superior tennis experience for clubs, schools, and public facilities worldwide. For more information, visit laykold.com.

About Sport Group

Sport Group is one of the world’s largest businesses dedicated to sport surfaces. The Group manufactures and installs synthetic turf sport fields, athletic tracks, courts, and recreation areas in over 70 countries. With headquarters in Burgheim, Germany, the Group’s brand portfolio includes AstroTurf®, Polytan®, SYNLawn®, LigaTurf®, Poligras®, Rekortan®, and Laykold®. Learn more at sportgroup-holding.com.

About RecycleBalls
RecycleBalls is a pioneering nonprofit dedicated to reducing the environmental impact of sports, starting with the tennis ball. As the only large-scale tennis ball recycler in North America, the organization has built an international network with thousands of collection facilities and volunteers and has kept over 17 million balls out of landfills. With a circular approach-reuse, repurpose, and recycle – RecycleBalls transforms tennis balls into valuable resources for new products.

SOURCE: Laykold

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Community recognition highlights Corcoran Reverie’s culture of excellence, trusted expertise, and commitment to elevating real estate along the Emerald Coast

SANTA ROSA BEACH, FL / ACCESS Newswire / October 1, 2025 / Corcoran Reverie is proud to announce that the brokerage has been voted Best Residential Real Estate Group in Emerald Coast Magazine’s Best of the Emerald Coast 2025, marking its second consecutive win after first receiving the distinction in 2024. Chosen through the magazine’s annual readers’ choice program, this recognition reflects not only Corcoran Reverie’s leadership and client trust but also the vibrant agent culture of excellence, collaboration, and service that continues to set the brokerage apart.

“To be chosen as Best Residential Real Estate Group two years in a row is both humbling and inspiring. What makes this recognition especially meaningful is that it comes directly from the community we serve. The Emerald Coast is more than a market-it’s our home, and the trust our clients place in us is something we never take for granted,” said Hilary Farnum-Fasth, Owner and Broker of Corcoran Reverie. “This honor reaffirms our mission to represent this community with excellence, to foster a culture of integrity and collaboration, and to set a standard that reflects both the beauty and the spirit of the Emerald Coast.”

The results of the Best of the Emerald Coast 2025 will be celebrated at a community-wide event on Thursday, October 9, 2025, hosted by Emerald Coast Magazine. The evening will showcase winning businesses across industries and offer guests an opportunity to experience the best of local dining, services, and culture. Event information and ticket details can be found at emeraldcoastmagazine.com.

With offices spanning Florida’s Emerald Coast and the Greater Nashville area, Corcoran Reverie blends local expertise with the global reach of the Corcoran network. The brokerage has built a reputation for visionary leadership, a culture of collaboration and excellence, refined branding, and white-glove service – consistently delivering results for buyers and sellers at every level of the market.

About Corcoran Reverie:

Corcoran Reverie is a premier real estate brokerage and an affiliate of The Corcoran Group LLC – a leading residential real estate firm headquartered in New York City. Across its network of more than 150 offices and 4,820+ agents worldwide, the Corcoran brand has been a leader in residential real estate for over 50 years, serving key urban, suburban, and resort markets internationally, including the Bahamas, Cabo, Portugal, Germany and Italy. Locally rooted in Florida and Tennessee and globally connected, Corcoran Reverie is proud to have been recognized as a 2024 RealTrends Top 500 brokerage. For more information, visit corcoranreverie.com.

SOURCE: Corcoran Reverie

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MADISON, SD / ACCESS Newswire / October 1, 2025 / Global Polymer is redefining the limits of part manufacturing with its exclusive ability to net-shape mold Ultra-High Molecular Weight Polyethylene (UHMW-PE). Delivering high-performance UHMW-PE parts in fully custom, net-shape geometries, the company is changing the way engineers design for durability, complexity, and speed.

“Engineers shouldn’t have to compromise their design around a flat sheet,” said Jeff Hieb, Plant Manager at Global Polymer. “Our net-molding capabilities open up entirely new options-embedding fasteners, over-molding steel, complex geometries, smooth finishes-all while delivering the performance UHMW-PE is known for.”

A Game-Changer for Part Performance and Production

Unlike traditional methods that require parts to be cut, routed, or machined from standard UHMW-PE stock, Global Polymer’s compression molding process produces components that are molded to final form-with features and performance benefits built in from the start.

With Global Polymer’s net-shape molding, engineers can:

• Eliminate secondary machining and reduce production costs

• Mold in fasteners, metal inserts, or metal plates

• Customize surfaces with logos, part numbers, or recycle codes

• Consolidate multi-part assemblies into a single, functional component

• Replicate complex geometries at scale

This approach eliminates common pain points in OEM manufacturing-delays from outsourcing machining, inconsistencies in part performance, and constraints on design flexibility.

Built for Demanding Industries

Global Polymer’s molded UHMW-PE parts are used in industries where failure is not an option. From forestry and wastewater treatment to food processing and transportation, clients rely on Global Polymer’s parts to withstand abrasion, impact, and chemical exposure-without corroding, cracking, or slowing down production.

“Our goal is to be a true partner in innovation,” said Hieb. “We’re not just providing plastic-we’re helping OEMs push the limits of what’s possible in design and performance.”

Made in the U.S.A. for Faster, Smarter Supply Chains

Every Global Polymer component is manufactured in Madison, South Dakota, allowing OEMs to reduce lead times, minimize freight costs, and improve supply chain reliability.

Whether clients are building small prototypes or sourcing for large-scale production, Global Polymer’s U.S.-based facility and engineering team are ready to deliver.

# # #

About Global Polymer

Global Polymer is a U.S.-based manufacturer specializing in compression molding of Ultra-High Molecular Weight Polyethylene (UHMW-PE). By combining proprietary net-molding technology with deep materials expertise, Global Polymer delivers custom parts that help OEMs eliminate machining, reduce part complexity, and improve long-term performance. The company serves clients across industries including forestry, marine, wastewater, food processing, agriculture, and advanced manufacturing.

To learn more, visit www.globalpolymer.com

Media Contact:
Emily Sorenson
emilys@henkinschultz.com
(605) 331-2155

SOURCE: Global Polymer Industries

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Peer Recognition Highlights Expertise in Employee Benefits, Bolstering Champion Health’s Secure and Innovative CHAMP Plan™

SCOTTSDALE, AZ / ACCESS Newswire / October 1, 2025 / Champion Health, Inc. (“Champion Health”), a leading provider of innovative employee benefits solutions through the CHAMP Plan™, is thrilled to announce that our Chief Legal Officer, Emily Langdon, has been selected by her peers for inclusion in the 32nd edition of The Best Lawyers in America® for her outstanding expertise in Employee Benefits (ERISA) Law.

Emily Langdon
Chief Legal Officer
Champion Health, Inc.

SOURCE: Champion Health, Inc.

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MCLEAN, VA / ACCESS Newswire / October 1, 2025 / Gladstone Commercial Corporation (Nasdaq:GOOD) (“Gladstone Commercial”) is pleased to announce the acquisition of an industrial portfolio totaling 693,236 square feet of manufacturing, distribution, and warehouse space across six locations in Michigan, Indiana, and Georgia. Concurrent with the $54.5 million acquisition, Gladstone Commercial leased back the facilities via a 20-year absolute net lease to TI Group Automotive Systems, L.L.C. and its affiliate (“TI Automotive”), a global tier 1 automotive supplier.

“The acquisition of this portfolio continues our efforts to add manufacturing and industrial facilities leased to credit-worthy tenants to our real estate portfolio,” stated Ryan Carter, Executive Vice President of Gladstone Commercial.

“We are pleased to have executed a cross-regional portfolio, reflecting our disciplined approach to sourcing and closing complex sale-leaseback transactions. These facilities are essential to TI Automotive’s business and serve as key manufacturing and distribution hubs,” said Todd McDonald, Senior Vice President of Gladstone Commercial.

“This acquisition advances our strategy of building a durable industrial portfolio in key U.S. manufacturing markets. The portfolio is secured by a long-term absolute net lease in markets that continue to benefit from strong manufacturing demand. The transaction extends our weighted average lease term and enhances the overall quality and stability of our portfolio,” said Buzz Cooper, President of Gladstone Commercial.

About Gladstone Commercial (Nasdaq:GOOD)

Gladstone Commercial is a real estate investment trust focused on acquiring, owning and operating net leased industrial and office properties across the United States. As of June 30, 2025, Gladstone Commercial’s real estate portfolio consisted of 143 properties located in 27 states, totaling approximately 17.0 million square feet. For additional information, please visit www.gladstonecommercial.com.

For Broker Submittals:

Midwest/West		South Central
Ryan Carter		Todd Alan McDonald
Executive Vice President		Senior Vice President
(571) 451-0019		(703) 287-5895
Ryan.Carter@gladstone.com		Todd.McDonald@gladstone.com
Southeast/Northeast
Nick Lindsay
Vice President
(703) 966-3864 Nick.Lindsay@gladstone.com

Investor or Media Inquiries:

Buzz Cooper		Catherine Gerkis
President		Director of Investor Relations/ESG
(703) 287-5815		(703) 287-5846
Buzz.Cooper@gladstone.com		Catherine.Gerkis@gladstone.com

All statements contained in this press release, other than historical facts, may constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Forward-looking statements involve inherent risks and uncertainties as they relate to expectations, beliefs, projections, future plans and strategies, anticipated events, or trends concerning matters that are not historical facts and may ultimately prove to be incorrect or false. Forward-looking statements include information about possible or assumed future events, including, without limitation, those relating to the discussion and analysis of Gladstone Commercial’s business, financial condition, results of operations, and our strategic plans and objectives. Words such as “may,” “might,” “believe,” “will,” “anticipate,” “future,” “could,” “growth,” “plan,” “intend,” “expect,” “should,” “would,” “if,” “seek,” “possible,” “potential,” “likely” and variations of these words and similar expressions are intended to identify forward-looking statements, though not all forward-looking statements contain these words. Forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties, and other factors that could cause actual results to differ materially from those included within or contemplated by such statements, including, but not limited to, the description of risks and uncertainties in “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” of the company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2024, as filed with the SEC on February 18, 2025, and certain other filings made with the SEC. Gladstone Commercial cautions readers not to place undue reliance on any such forward-looking statements which speak only as of the date made. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

For further information: Gladstone Commercial Corporation, (703) 287-5893

For Investor Relations inquiries related to any of the monthly dividend paying Gladstone funds, please visit www.gladstonecompanies.com.

SOURCE: Gladstone Commercial Corporation

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UAV industry veteran and Hoverfly founder to lead engineering strategy, advancing speed and quality for next-generation unmanned systems

ORLANDO, FLORIDA / ACCESS Newswire / October 1, 2025 / Unusual Machines (NYSE American:UMAC), a leading provider of NDAA-compliant drone components, today announced the appointment of Dr. Alfred (“Al”) Ducharme as Vice President of Engineering. A UAV industry veteran and founder of Hoverfly Technologies, Ducharme will lead engineering strategy and execution across the company’s product portfolio.

Ducharme has more than 25 years of experience in photonics, optics, embedded systems, and unmanned aerial vehicle (UAV) technologies. At Hoverfly, he grew the company from startup to global supplier, launching more than 20 products, including one of the world’s first drone flight controllers. He holds 30 U.S. and international patents and a proven record in product development, IP strategy, and scaling engineering teams.

In his new role, Ducharme will report to COO Andrew Camden and partner with Unusual Machines’ production team to align design and engineering, focusing on speed, quality, and anticipating customer needs.

“All of my career has led to this moment-developing unmanned systems, building engineering teams, and scaling technologies from concept to production,” said Ducharme. “At Unusual Machines, I see a unique opportunity to bring those experiences together to accelerate growth and shape the future of unmanned systems with this extraordinary team.”

“Al’s pioneering work in UAVs and deep engineering leadership directly supports our strategy to strengthen Unusual Machines’ position in U.S. drone component manufacturing,” said Drew Camden, Chief Operating Officer of Unusual Machines. “His ability to connect design, production, and customer needs will be instrumental as we expand capabilities and deliver next-generation solutions to the market.”

About Unusual Machines

Unusual Machines manufactures and sells drone components and drones across a diversified brand portfolio, which includes Fat Shark, the leader in FPV (first-person view) ultra-low latency video goggles for drone pilots. The Company also retails small, acrobatic FPV drones and equipment directly to consumers through the curated Rotor Riot ecommerce store. With a changing regulatory environment, Unusual Machines seeks to be a dominant Tier-1 parts supplier to the fast-growing multi-billion-dollar U.S. drone industry. According to Fact.MR, the global drone accessories market is currently valued at $17.5 billion and is set to top $115 billion by 2032.

For more information, please visit www.unusualmachines.com.

Investor Contact

CS Investor Relations
investors@unusualmachines.com

Media Contact

media@unusualmachines.com

SOURCE: Unusual Machines, Inc.

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MCLEAN, VA / ACCESS Newswire / October 1, 2025 / Gladstone Alternative Income Fund (“Gladstone Alternative” or the “Fund”) announced today that its board of trustees declared monthly cash distributions to shareholders for the month of October. The October distribution amount is $0.00194 per calendar day for each issued and outstanding Class A share, Class C share, and Class I share for the period beginning October 1, 2025 and ending October 31, 2025 (for shareholders who own shares all 31 days in October, the distribution will total $0.06014 per share). The distributions will be paid on October 31, 2025 for Dividend Reinvestment Plan (“DRIP”) participants and November 3, 2025 for non-DRIP participants.

John Sateri, President of Gladstone Alternative, noted, “We are pleased to announce the eighth consecutive monthly dividend for Gladstone Alternative, continuing our commitment to delivering consistent income to our investors. We look forward to continuing to create long-term value in the months and years ahead by generating sustainable returns for our shareholders while providing them access to a diversified portfolio of private credit and equity investments.”

About Gladstone Alternative Income Fund

Gladstone Alternative Income Fund is a non-diversified, unlisted, closed-end management investment company registered under the Investment Company Act of 1940 and is operating as an interval fund. The Fund seeks to achieve and grow current income by investing primarily in directly originated loans to lower and middle market private businesses in the United States, broadly syndicated loans and commercial real estate loans.

Investors are advised to carefully consider the investment objectives, risks and charges, and expenses of Gladstone Alternative Income Fund before investing. The prospectus, dated July 29, 2025, which has been filed with the U.S. Securities and Exchange Commission, and as supplemented from time to time, contains this and other information about the Fund and should be read carefully before investing. You may get these documents for free by visiting the Fund’s website at www.gladstoneintervalfund.com or by visiting EDGAR on the SEC’s website at www.sec.gov. To obtain a copy of the prospectus, you may also contact Gladstone Securities, LLC, the dealer manager and distributor for this offering, which will arrange to send you the prospectus if you request it by calling toll-free at (833) 849-5993.

For further information, please visit our website at www.gladstoneintervalfund.com.

SOURCE: Gladstone Alternative Income Fund

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New survey of retail marketing leaders shows strong AI interest but patchy adoption, shallow fluency beyond GenAI, and a persistent blind spot in activating in-store signals.

NEW YORK CITY, NY / ACCESS Newswire / October 1, 2025 / Brij, the agentic AI-powered platform helping consumer brands redefine omnichannel enablement by unlocking and monetizing offline customer relationships, today released a new report: The AI Fluency Gap: The Hidden Retail Opportunity in Offline-to-Online Engagement. This report reveals a widening disconnect between retailers’ AI ambitions and their ability to unify and activate customer signals across channels; while 97% of marketers deem offline engagement visibility “critical” or “important,” 42% admit they still “can’t connect the dots” from in-store touchpoints to digital journeys and measurable ROI.

According to the survey of 100 marketing and brand leaders at consumer product companies ($25M-$100M+ revenue), AI enthusiasm is high. However, fluency, adoption, and integration remain fragmented:

• AI fluency is surface deep. While 82% of marketers report being “very familiar” with generative AI, confidence drops to 38% for agentic AI and just 33% for Model Context Protocol (MCP), resulting in a clear “fluency cliff.”

• Adoption exists, but it’s patchy. Roughly 62% use AI for personalization and workflow automation, but 25% are still piloting projects, and 11% are only experimenting with tools like ChatGPT, without strategy or measurable impact. Integration challenges (51%) are cited as the number one roadblock to adoption.

• Offline remains a blind spot. Although 72% run loyalty sign-ups, 57% deploy QR codes, and 40% rely on retailer data-sharing, 23% still can’t personalize follow-ups and 22% can’t measure ROI from these efforts.

“Retailers aren’t missing data, they’re missing unification,” said Kait Stephens, CEO of Brij. “The survey shows retailers are eager and investing, but too many are still stuck in fragmented adoption. Until brands can activate offline engagement with AI, they’ll continue to leave revenue and loyalty on the table.”

The Economic Cost of Inaction

Brij’s analysis estimates that every unactivated offline profile represents $20-$100 in lost customer lifetime value (LTV). For a brand with 250,000 unactivated profiles, that translates into $5-$25 million in missed opportunity.

Case Study: Skullcandy

Skullcandy rolled out Brij experiences across packaging in 2025, accessible through a QR code, turning fragmented post-purchase touchpoints into a unified branded flow. Within six months, Skullcandy identified 60,000+ offline customers, drove 1.75M engagements, and achieved a 20% scan-to-registration rate, well above industry benchmarks.

“This is not data retailers were sharing with us, and for us it’s a huge unlock,” said Evin Catlett, Global VP at Skullcandy. “We can now see marketplace and offline purchase behavior and build lasting customer relationships well beyond the first sale.”

From Fragmented Adoption to Connected Fluency

The report outlines a practical maturity curve: (1) isolated experiments, (2) fragmented adoption, (3) connected fluency with unified profiles and integrations, and (4) AI-first retail where intelligence powers every interaction. Most brands sit in stage two.

“Consumers already move seamlessly between store aisles and online carts,” Stephens added. “It’s time for retailers to catch up. The brands that unify offline and online with AI will win the next decade of loyalty.”

The AI Fluency Gap: The Hidden Retail Opportunity in Offline-to-Online Engagement is available now or book a demo here https://brij.it/book-a-demo.

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ABOUT BRIJ:

Brij is the leading agentic AI-first platform redefining omnichannel enablement by helping consumer brands collect and activate first-party data from offline interactions. By capturing valuable first-party data from offline customers, Brij helps brands understand consumer behaviors and preferences, allowing for more effective marketing strategies, improved customer relationships, and more revenue. With a focus on delivering actionable insights, Brij empowers over 150 leading brands to enhance customer engagement and drive revenue growth in an increasingly competitive retail landscape. For more information, visit www.brij.ai.

Press Contact:

Lauren Gill, MAG PR
lauren@mooringadvisorygroup.com

SOURCE: Brij

View the original press release on ACCESS Newswire