NEW YORK, NY / ACCESS Newswire / October 7, 2025 / When Rolling Stone says plastic promises are dead and proof is the new flex, that’s not hype; it’s a turning point. For years, summits and slogans tried to will recycling into existence without the receipts to back it up. SMX (NASDAQ:SMX) just added ink to the printer, turning empty promises into printable proof by embedding digital memory within the very materials the world has spent decades promising to track.
Why does that matter? Because once a polymer carries its own identity, claims stop being opinions and start being data.
That cultural cue matters because Rolling Stone speaks to the audience that sets taste and tests integrity. Creators, operators, stakeholders, and investors who move early are not asking for better slogans; they want verifiable truth. SMX gives them exactly that: something to measure. In other words, what begins as a headline quickly becomes a line item where proof isn’t just credibility; it’s inventory, compliance, and revenue protection.
USA Today put numbers around the shift, sizing the plastics opportunity at hundreds of billions and pointing to SMX’s ability to embed traceability at production. That framing transforms sustainability from a cost center into a profit center. If a material can authenticate itself through recycling, reformulation, and resale, you get less waste, less fraud, and fewer disputes. The same technology that satisfies regulators also shortens audits and reduces shrinkage. Proof starts as compliance and ends as margin.
The World Is Paying Attention To SMX
Coverage isn’t limited to the U.S., which is exactly the point. In Singapore, the Straits Times outlined a digital passport for plastics to boost recycling and extend landfill life. That’s the policy environment ready to use what SMX creates. It reappears in OPIS, where leadership walked through how digitalizing waste converts municipal headaches into verified flows. Even consumer press like Morning Honey has joined the arc, noting how transparent supply chains can soften tariff pain by cutting out uncertainty. Different audiences, same conclusion. Proof beats promises.
The story extends well beyond plastics, and the media trail proves it. Sourcing Journal detailed how SMX’s markers travel into lambskin and leather, a supply chain that historically hides more than it reveals. That is what adoption looks like in the wild. You start with one material and expand to the rest: rubber, textiles, metals, electronics. If matter can carry identity, sectors stop acting like silos and start acting like a network.
More than the media is paying attention. Institutional validation is arriving on cue. Frost and Sullivan recognized SMX for enabling sustainable supply chain management with a lower carbon footprint. Awards do not drive revenue by themselves, but they signal that decision makers are paying attention. Local media is also chiming in. The Los Angeles Tribune said the quiet part out loud last October, arguing that “carbon credits had their day and pointing to SMX’s Plastic Cycle Token as the next tool for traceability.” That is culture, policy, industry, and city desks all pointing in the same direction.
Infrastructure Made, Headlines Tell The World
This is where the thesis tightens. SMX is not building a feature; it’s building infrastructure where the molecular marker serves as the anchor, the data layer acts as the map, and the Plastic Cycle Token (PCT) converts verified movement into value. Proof becomes liquid, transparency becomes tradable, and brands finally earn premiums for recycled content because the content is provable, not aspirational. All of this enables governments to enforce targets without crushing operators, as the audit is continuous rather than episodic.
Rolling Stone validated the movement. USA Today quantified the market. Singapore signaled government readiness. OPIS explained the plumbing. Sourcing Journal showed cross-material reach. Frost and Sullivan stamped enterprise credibility. The Los Angeles Tribune marked the turn away from carbon credits to measurable circularity. Each piece lands in a different lane, yet they all reinforce the same message. Proof has replaced promises as the operating system for materials.
The result is simple and powerful. If a product can clearly state where it came from, what it is made of, and whether it is the same item that passed certification, then recycled claims become credible, counterfeits are exposed, and waste is priced correctly. That is accountability that the market can model. It’s also why a small-cap can punch above its weight. SMX is not trying to win a headline cycle. It is writing rules into the molecules, and rules have staying power.
The world already tried virtue by press release. Now it wants receipts. Rolling Stone captured that mood, and the rest of the coverage shows how quickly mood turns into mandate. SMX sits at that intersection, where culture demands authenticity and markets reward it. Proof is the new currency. SMX is minting it.
About SMX
As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.
Forward-Looking Statements
The information in this press release includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “forecast,” “intends,” “may,” “will,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company’s fight against abusive and possibly illegal trading tactics against the Company’s stock; successful launch and implementation of SMX’s joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX’s strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX’s ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX’s ability to successfully and efficiently integrate future expansion plans and opportunities; SMX’s ability to grow its business in a cost-effective manner; SMX’s product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX’s business model; developments and projections relating to SMX’s competitors and industry; and SMX’s approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company’s shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX’s business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX’s products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX’s filings from time to time with the Securities and Exchange Commission.
EMAIL: info@securitymattersltd.com
SOURCE: SMX (Security Matters)
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