NEW YORK, NY / ACCESS Newswire / October 8, 2025 / Culture always catches up to innovation. And when Rolling Stone is among those spotlighting the change, you can bet that its going mainstream sooner rather than later. This time, the culture content provider sang a tune about recycling, saying “plastic promises are dead and proof is the new flex”. When it’s written in Rolling Stone, the message reads as more than just another sustainability story. It’s a generational pivot.
From there, USA Today, The Straits Times, Morning Honey, OPIS, and The Los Angeles Tribune joined the chorus, each showing how SMX (NASDAQ:SMX) is turning the circular economy into something the world can finally verify. And profit from.
Rolling Stone didn’t romanticize the movement; it reframed it. Sustainability doesn’t need more slogans – it needs evidence. SMX provides it. Its molecular marking technology gives materials a digital memory – a fingerprint that stays with every product through recycling, reuse, or resale. Circularity ceased to be a concept the moment SMX made it measurable.
From Pop Culture to Mainstream Policy
Then USA Today grounded that cultural swing with numbers, noting that the $824 billion plastics market isn’t short on ambition, it’s short on traceability – exactly what SMX’s platform delivers. When a product can prove where it came from, what it’s made of, and how it moves, the result isn’t just cleaner reporting; it’s fewer losses, fewer disputes, and stronger margins. That’s the moment proof stops being paperwork and starts becoming profit.
The conversation didn’t stop with the mainstream. The Straits Times highlighted Singapore’s digital passport for plastics – a framework that could easily plug into SMX’s technology across ASEAN. OPIS detailed how digitalizing waste turns landfill costs into certified assets, while Morning Honey made the connection between transparent supply chains and fairer consumer outcomes. Even Sourcing Journal picked up the signal, tracing SMX’s molecular markers through lambskin and leather to make fashion accountability more than just a talking point.
And then came the mic drop. The Los Angeles Tribune captured the transition in one headline: “Carbon Credits Had Their Day.” The replacement? SMX’s Plastic Cycle Token (PCT) – a verified proof system that turns recycled materials into tradable assets. The cultural script flipped: sustainability stopped asking for attention and started commanding value.
The Proof as Currency Movement
Together, these voices aren’t reporting a trend – they’re acknowledging a shift. Culture, policy, and commerce have aligned around the same reality: transparency wins. When Rolling Stone calls you a flex, USA Today calls you a market, and The Straits Times covers your framework, the story isn’t being written. It’s being proven.
This isn’t a lifestyle fad or a compliance checkbox. SMX’s technology spans plastics, rubber, textiles, metals, and electronics, giving every material its own digital identity in a world that’s finally demanding transparency instead of politely asking for it. Governments see the regulatory solution. Brands see measurable accountability. Investors see the scalability.
That’s a win for everyone – especially the planet. It’s taken time, but now, with culture, commerce, and policy all echoing the same note, SMX isn’t chasing headlines anymore. It’s inspiring them. Every collaboration, every pilot, every policy partnership adds to the growing proof that transparency isn’t a promise; it’s the new standard.
About SMX
As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.
Forward-Looking Statements
The information in this press release includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “forecast,” “intends,” “may,” “will,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company’s fight against abusive and possibly illegal trading tactics against the Company’s stock; successful launch and implementation of SMX’s joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX’s strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX’s ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX’s ability to successfully and efficiently integrate future expansion plans and opportunities; SMX’s ability to grow its business in a cost-effective manner; SMX’s product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX’s business model; developments and projections relating to SMX’s competitors and industry; and SMX’s approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company’s shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX’s business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX’s products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX’s filings from time to time with the Securities and Exchange Commission.
EMAIL: info@securitymattersltd.com
SOURCE: SMX (Security Matters) Public Limited
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