Arthur Palyan, Best Life Coach California 2025, claims the self-help industry has it backwards
LOS ANGELES, CA, UNITED STATES, January 1, 2026 /EINPresswire.com/ — While millions prepare to set New Year’s resolutions fueled by motivation and willpower, Arthur Palyan is calling the entire approach a waste of time.
“Motivation fades. Willpower runs out. And then you’re right back where you started,” says Palyan, creator of the Level Up game and the 7 Levels of Self framework. “The self-help industry sells you inspiration. But inspiration doesn’t change behavior. Seeing your pattern does.”
Palyan, recently named Best Life Coach California 2025, has built a free game that takes a radically different approach to personal development. Instead of affirmations or goal-setting, Level Up presents users with thousands of real-life scenarios designed to expose unconscious patterns — the invisible loops that keep people stuck in the same relationships, careers, and conflicts year after year.
“You don’t need another motivational speech. You need to see the pattern you can’t see,” Palyan explains. “Everyone around you sees it. Your friends see it. Your family sees it. You’re the only one who doesn’t. That’s why it keeps repeating.”
The game, available free at 100levelup.com, has grown to over 3,500 scenarios covering themes like people-pleasing, codependency, addiction, abuse, and inherited family patterns. Users play for 60 seconds a day and track which patterns show up most frequently.
Palyan’s work has been featured on AP News, Google News, Yahoo, and Bloomberg Terminal. He is currently building a global network of coaches trained in his 7 Levels of Self framework, with coaches now operating in English, Spanish, Korean, Dutch, and French.
“Resolution culture is broken,” Palyan says. “People set goals without understanding why they failed last year. They blame discipline. They blame circumstances. But the pattern was running the whole time. Until you see it, you can’t change it.”
For those tired of the motivation treadmill, Palyan offers a challenge: “Play the game for five days. Write down what comes up. Then tell me motivation is the answer.”
Play Level Up free at https://100levelup.com
Learn the 7 Levels of Self framework at https://levelsofself.com
ABOUT ARTHUR PALYAN / LEVEL UP
Arthur Palyan is the creator of the 7 Levels of Self framework and founder of Level Up, a transformational self-awareness platform. Named Best Life Coach California 2025, Palyan’s work has been featured on AP News, Google News, and 100+ media outlets nationwide.
His free gamified tool, Level Up, helps users identify and break recurring life patterns in 60 seconds a day. The platform addresses core wounds including addiction, abuse, people-pleasing, and codependency through pattern recognition rather than traditional motivation-based approaches.
With a background spanning finance and 10+ years of transformational work — including Landmark, MITT, Insight Seminars, and Ancestral Medicine — Palyan developed the 7 Levels of Self framework to help people see the patterns that run their lives across seven dimensions: Individual, Family, Groups, Community, Society, World, and Generations.
As Seen On: AP News, Google News, Yahoo, Bing, Bloomberg Terminal, and 100+ news outlets
Arthur Palyan
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